Announcing Structure3C – Strategies for the Collaborative Economy

Today I’m taking a big (and scary) step in my professional practice – I’m going out on my own to launch a new venture: Structure3C.

It is becoming clear that a new wave of activity, the Collaborative Economy, is poised to have a large impact on global markets. Many organizations are not prepared for the coming shift, and given my experience with and passion for online community, crowdsourcing and collaboration, I see a huge opportunity to help.

So, the “official” pitch:

Structure3C helps organizations develop vision and strategy to thrive in the Collaborative Economy.

Through the lens of the “3C”s – Crowd, Online Community & Collaboration – we develop strategies, programs and experiences that connect brands and customers in meaningful, valuable and equitable ways.

In the next 3 weeks I will be:

• Kicking off a research project to get an initial baseline of Brand’s understanding of, interest in, and readiness for the impact of the Collaborative Economy.
• Announcing a strategy development workshop in SF in early March.
• Chairing the Collaborative Economy Conference in SF on Feb 25-26.

Please wish me luck. If I can be of help to you or your organization, please reach to me at bill@structure3c.com or 415.299.9638.