The archive for Online Communities: Thriving in the Economic Downturn Webinar”>Online Communities: Thriving in the Economic Downturn Webinar is now available.
You can view an archive of the video / audio from the webcast here:
On the webcast today, I was joined by Thor Muller of Satisfaction, Chris Kenton of SocialRep and Scott Wilder of Intuit. Topics discussed in the webcast include:
– Buffalo culture as a new metaphor for your online business
– The customer relationship as a currently squandered opportunity
– Rethinking “ROI”
– The social history of marketing and media
– Setting social media policy and training staff – “Guidelines and guardrails”
– and much more.
Thor Muller – CEO & Co-founder, Satisfaction
Thor Muller is CEO & Co-founder of Satisfaction, a startup delivering “people-powered customer service for absolutely everything.”
He is also the co-founder and former Managing Director of Rubyred Labs, a San Francisco-based web apps firm. Since its founding in 2005, Rubyred has developed social software for a range of startups and leading portals.
Prior to Rubyred, Thor was a first generation Web entrepreneur, creating Web success stories for companies such as Yahoo, Dell, Bank of America, Intel, Virgin Records, Fujitsu, Discovery Channel, and Sony. In 1995, he started and ran one of the early Web development boutiques, Prophet Communications, later acquired by Frog Design where he served as VP Digital Media. He subsequently founded Trapezo, a venture-funded company that made Web software for syndicating content, acquired by Perfect Commerce in 2002.
Christopher Kenton – CEO & Founder, SocialRep
Christopher Kenton is founder and CEO of the enterprise social media SaaS startup SocialRep, and cofounder and consulting partner at MotiveLab a social media marketing agency. Chris was formerly Senior Vice President of Corporate Strategy at the Chief Marketing Officer’s (CMO) Council, and its corporate parent, the international PR firm GlobalFluency, where he managed global business development, client consulting services and program development for business communities including the CMO Council, the Business Performance Management (BPM) Forum and the Forum to Advance the Mobile Experience (FAME).
With an extensive background in strategic marketing and software development, Chris specializes in market development, competitive positioning, marketing effectiveness and measurement, with a special emphasis on marketing technology and social media.
Scott K. Wilder, Group Manager, Intuit
Scott K. Wilder is currently the Group Manager of Intuit’s QuickBooks Online Community and User-Collaboration Web site. Previously, he served as Vice President of Marketing and Product Development at KBtoys.com and eToys. He also has held numerous senior management positions at America Online, Apple Computer, Borders.com, and American Express. While working at America Online, Scott helped create the first Web-based online advertisement and commercial Web site. Wilder has a Master degrees from The Johns Hopkins University, The New York University Leonard Stern School of Business and Georgetown University’s Leadership Coaching Program.
Bill Johnston, Chief Community Officer, Forum One Networks
Bill Johnston works as Forum One Network’s Chief Community Officer. In this role, Bill drives the editorial vision for Forum One’s series of conferences related to online community, leads the Online Community Research Network, and leads the commercial community consulting practice.
Johnston has been building large-scale online communities since 1999. He came to Forum One from Autodesk, where he served as the Online Strategy Manager, with responsibilities including a portfolio of online communities and blogs. Previously he oversaw user experience tasks at TechRepublic, an IT professionals community (now part of Cnet). He also directs the Online Community Roundtable, an invitation-based professional networking series for online community professionals to share best practices and experiences.