Category Archives: Community 2.0

Community 2.0 Event / 5-12 thru 14

I’ll be in Vegas next Monday, 5/12 thru Wednesday 5/14 at the Community 2.0 conference.

I’m on a panel with Chris Messina and Dawn Foster (Jive) discussing online reputation.

Will you be there? If so, give me a shout out: bjohnston@forumone.com

Viva!

Forum One – Online Community Events for 2008

Online Communiteers – Breaking news: we have finalized our event series for 2008. I wanted to give the OC Report readers a sneak peek, as well as to let you know that we have opened registration and have a special “super early bird” rate for our OCU East and Mobile Communities Unconferences.

Our events series for 2008 includes:

Online Community Unconference East 2008
(Registration Open Now!)
http://www.forumone.com/ocue2008
February 21, 2008 in New York
The Online Community Unconference East is the east coast of location of our Unconference series. The event is an Open Space gathering of online community practitioners – managers, developers, business people, tool providers, investors – to discuss experience and strategies in the development and growth of online communities.

Mobile Communities Unconference (Registration Open Now!)
http://www.forumone.com/mcu2008
March 20, 2008 in Palo Alto
The Mobile Communities Unconference focuses on social experiences on the brings together strategists, community hosts, device manufacturers, service providers, and content developers to discuss the emerging opportunities and challenges that mobile communities present.

Online Community Business Forum 2008

http://www.forumone.com/ocfb2008
April 14 – 15, 2008 in Santa Fe, New Mexico
The Online Community Business Forum is an invitation-based event for online executives to gather and discuss the intersection of business strategy and online community, in Santa Fe, New Mexico.

Online Community Unconference 2008

http://www.forumone.com/ocu2008
June 18, 2008 in Mountain View, CA
The Online Community Unconference is our west coast gathering of online community practitioners – managers, developers, business people, tool providers, investors – to discuss experience and strategies in the development and growth of online communities.

Online Community Summit 2008
http://www.forumone.com/ocs2008
October 9 – 10, 2008 in Sonoma, CA
The Online Community Summit, in it’s 8th year, is the exclusive gathering for thought leaders in online collaboration gather to discuss best ideas for the future, in Sonoma, California.

Marketing & Online Communities 2008
November 3-4, NYC (dates and details to be confirmed in January 08)
The Marketing & Online Communities conference will explore current practice and innovative case studies that focus on the intersection of marketing and online communities.

If you have any questions about any of the events, or are interested in sponsorship opportunities, please let me know.

Autodesk: Community 2.0 Presentation (from 3/05)

I ran across this yesterday on an old hard drive and thought I would post.

community2_0.pdf

Daniel Siriste, the manager of AREA, and I gave this presentation to our global marketing team in March 2005 as food for thought in their community-building plans.

I’ve removed any proprietary information (of course).

More from Community 2.0

Cross-posted from the Online Community Report:

The Shared Insights folks have posted links to all the blog covergage from the Community 2.0 conference here:
http://www.community2-0con.com/?p=238

I’ve had a few days to let all the threads running through my brain since the end of the conference settle. Here are the things that rise to the surface.

Mobile Communities: Thanks to Anders from Nokia, I am now convinced that the mobile web in general, and mobile communities in particular will play a large role in shaping “what’s next”. For mobile communities to take off in any meaningful way in the US, the carriers will have to agree and services and standards. Companies like Loopt are already making inroads with the major carriers. How significant a shift will this be? It seems reasonable to think that any social application (think next gen myspace or linked in) that doesn’t require the form factor of a large lcd display to interact with it will make it’s way on to a mobile.

3D / Avatar-based Communities:
In general, folks at teh conference seemed to think that these destinations are interesting, but not really meaningful. Kaneva just entered the space that Second Life, and to a certain extent There, have been dominating. I think there is lot’s of opportunity for innovation with this type of experience, especially given the wild success of World of Warcraft and other MMOGs that are essentially the older brothers of these more hangout-oriented sims. Unfortunately in their current state, the experiential investment required to participate Second Life is not worth the overhead. I look forward to changing my position on this.

Marketing in Online Communities is bad / evil / wrong: There was lot’s of discussion about the intersection of online community and marketing. The Edelman / Wal Mart fiasco came up in a couple of presentations, and in conversation. There was also an interesting exchange at the breakfast sponsored by WebEx. The main points of the marketing vs. community debate seemed to be:
- A marketeer has as much of a license to market in the community as the community gives, and this license can be revoked at any time.
- A marketer should be transparent about their intentions for participating in or sponsoring a community.
- The pre-Cluetrain models of marketing no longer work nor are appropriate

Obviously this is a topic ripe for further discussion.

Some Companies Too Risk / Transparency Averse: I was a little surprised at the volume of questions about the pros and cons of engaging in community building activities. I’ll just make a few blanket statements here -) Yes, your company needs to be blogging. It won’t be as hard, take as much time or come with as much liability as you think it might. Further, you should think about making the electronic brochure that is your current web site a little more participatory (forums, content sharing?). For those of you who actually have online community offerings, how about not burying them 2 and 3 layers down on your web site?

ROI: Matthew Lees from the Patricia Seybold Group led a really interesting panel on the ROI (return on information) of online communities. He has a really great model, and I know he intends to post some of his slides so I won’t try to paraphrase them. I will say that one of the points of value I forgot to mention in the discussion was that of comparative value. For instance, how much does it cost to blog vs. conducting a print advertising campaign? How much does it cost to host a discussion forum on a topic related to your business vs buying a tv spot?

Attention Saturation: Every day, more and more online experiences are vying for attention. From a supply and demand perspective, Joe or Jane Websurfer’s attention seems to be getting to the point of being fully saturated, while new online social experiences are popping up every day. Something has to give, and it will likely result in destination site closures and/or consolidations.

My Slides: Community ROI – Return on Information

Here are my slides from the Community 2.0 session:

“Community ROI – Return on Information”

http://www.kingmonkey.com/ocmetrics_c20_final.pdf

Off to Community 2.0

elvisI’m heading off to the airport, and will be in Las Vegas tonight thru Wednesday.

If you would like to meet up, call my cell 415.299.9638, or send me an email: bjohnston@forumone.com.

Community 2.0: My Sessions

It’s official, the community 2.0 conference agenda has been confirmed.
http://community2-0con.com/?page_id=4

My sessions are:

Monday, March 12, 2007 ~ 1:45 – 2:30pm (I. THEORY & STRATEGY)
Understanding the Basic Strategies for Business Communities
Speakers: Bill Johnston, Forum One
Anders Nancke-Kroch, Nokia
Sonali Shah, Univ. of Illinois
In this session we will review the basic strategies for integrating business communities into specific business processes. Why should you do it? What are the investments required to setting up communities? When are you better off playing in someone else’s sandbox instead of creating your own community?

Tuesday, March 13, 2007 ~ 11:00 – 11:45am (III. APPLICATIONS & BEST PRACTICES)
Community ROI – Return on Information
Speakers: Matthew Lees, Patricia Seybold Group
Anders Nancke-Kroch, Nokia
Bill Johnston, Forum One Communications (formerly of Autodesk)
John Winsor, Radar Communications
This session will explore how to measure success in business communities. Is the new ROI “return on information”? Do you measure success by looking at how much content gets created and consumed? Who are the metrics providers? Can you audit you business communities to measure how well they are performing?


Are you going? If so, drop me a note and let’s connect!

bjohnston at forumone.com