This extraordinary book explains the engine that has catapulted the Internet from backwater to ubiquity—and reveals that it is sputtering precisely because of its runaway success. With the unwitting help of its users, the generative Internet is on a path to a lockdown, ending its cycle of innovation—and facilitating unsettling new kinds of control.
IPods, iPhones, Xboxes, and TiVos represent the first wave of Internet-centered products that can’t be easily modified by anyone except their vendors or selected partners. These “tethered appliances” have already been used in remarkable but little-known ways: car GPS systems have been reconfigured at the demand of law enforcement to eavesdrop on the occupants at all times, and digital video recorders have been ordered to self-destruct thanks to a lawsuit against the manufacturer thousands of miles away. New Web 2.0 platforms like Google mash-ups and Facebook are rightly touted—but their applications can be similarly monitored and eliminated from a central source. As tethered appliances and applications eclipse the PC, the very nature of the Internet—its “generativity,” or innovative character—is at risk.
The Internet’s current trajectory is one of lost opportunity. Its salvation, Zittrain argues, lies in the hands of its millions of users. Drawing on generative technologies like Wikipedia that have so far survived their own successes, this book shows how to develop new technologies and social structures that allow users to work creatively and collaboratively, participate in solutions, and become true “netizens.”
Feed & Recent Posts- Announcing “Community Secret Sauce”: a Panel Discussion Feb 1st in SF
- Reflections on Community Manager Appreciation Day
- Using Unconference in the Enterprise – Manifesting Social Business
- Slides from my Dreamforce 2011 session “Embracing & Sustaining Your Community Ecosystem”
- Slides from my Social Business Forum Keynote – #sbf11
Twitter
- "TED is... increasingly out of touch and exclusionary" http://t.co/mTxbRW4z <critical... but too harsh? 21 minutes ago
- Retailers Shut Facebook Storefonts Amid Apathy http://t.co/jbgqeQGg 38 minutes ago
- ready for the shuffle, ready for the deal, ready to let go of the steering wheel... 1 day ago
- Another name for a Mountain Lion... is Cougar. I know this b/c it was my high school mascot. #justsayin 2 days ago
- Enjoying @jnafman's session @prnews about G+ and pepsico's social strategy. 2 days ago
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Bill Johnston
Head of Global Community
Dell Global Online Communities + IdeaStorm
Mobile: 415.233.6914Twitter: @billjohnston
Facebook: Bill Johnston
LinkedIn: http://www.linkedin.com/in/billjIn a sentence: Seasoned online community and social media executive with over 10 years experience working with large scale communities.
Disclaimer: this site represents my own opinions and views and not necessarily those of my employer.Categories
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Bill’s Delicious- "TED is... increasingly out of touch and exclusionary" http://t.co/mTxbRW4z "TED is... increasingly out of touch and exclusionary" http://t.co/mTxbRW4z
- Retailers Shut Facebook Storefonts Amid Apathy http://t.co/jbgqeQGgRetailers Shut Facebook Storefonts Amid Apathy http://t.co/jbgqeQGg
- System ErrorThe most overused buzzwords in press release titles http://t.co/39IYt6j9
- Kellogg Grabs Pringles For $2.7B, Diamond Foods Loses Out - ForbesIn other news: Pringles worth almost $3 Billion http://t.co/HEXJFH6h
- Cramer Calls Dell Stock a ‘Buy’ - CNBCCramer says #Dell is now “one of the hottest turnaround stories in tech." He thinks the stock is a buy. http://t.co/75vXtCny via @CNBC – Matt McGinnis (MattMcGinnis) http://twitter.com/MattMcGinnis/status/169819813106028544
- "many folks are confused around what (#socbiz) maturity really looks like" says @jowyang in an understated way :) http://t.co/6QLdhDe3"many folks are confused around what (#socbiz) maturity really looks like" says @jowyang in an understated way :) http://t.co/6QLdhDe3
- Social creative: Nissan to build crowd-sourced car | SMIInspired by crowd sourced products- first local motors http://t.co/RWPx4BdQ now Nissan http://t.co/GRGgXmeZ (ht @richardatdell) #ideastorm
- Inspired by crowd sourced products- first local motors http://t.co/RWPx4BdQ now Nissan http://t.co/GRGgXmeZ (ht @richardatdell) #ideastormInspired by crowd sourced products- first local motors http://t.co/RWPx4BdQ now Nissan http://t.co/GRGgXmeZ (ht @richardatdell) #ideastorm
- Why Love Matters More (And Less) Than You Think - Umair Haque - Harvard Business ReviewMy latest. Enjoy, share, read to your V-day date :) RT @HarvardBiz: Why Love Matters More (And Less) Than You Think http://t.co/Mb2ksteq – umair haque (umairh) http://twitter.com/umairh/status/169575365373730816
- RT @hrheingold: Disqus says pseudonymous commenters contribute more and higher quality comments http://t.co/LjlM0Yga RT @hrheingold: Disqus says pseudonymous commenters contribute more and higher quality comments http://t.co/LjlM0Yga
- "TED is... increasingly out of touch and exclusionary" http://t.co/mTxbRW4z
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