Monthly Archives: February 2010

Playlist: Songs about the Ocean / Sea

What would you add?

  • Undertow – REM
  • I’m the ocean – Neil Young
  • Up the beach – Jane’s Addiction
  • Ocean size – Jane’s Addiction
  • surfwax usa – Weezer
  • My wave – Soundgarden
  • The Ocean – Led Zepplin
  • Wave of Mutilation – Pixies
  • Black Wave / Bad Vibrations – Arcade Fire
  • Sea Legs – the Shins
  • Team Zissou – Seu Jorge

Posted via web from kingmonkey

The Online Community (Strategy) Back to Basics Series: So far #ocb2b

I wanted to post a quick update on the Online Community "Back to Basics" series. First, the bad news: these posts are taking a LOT longer than I originally anticipated. Sorry about that. The good news? The "core" posts are written and posted. The "Core" concerning being defining goals on the business side, researching needs on the member side, and discussing how to evaluate the social media ecosystem. Links to the posts below. I would LOVE your feedback, suggestions and comments.

Overview: Developing an Online Community Strategy

1. Business Goal Definition
How to assemble an internal stakeholder team and facilitate definition of business goals for the community.

2. Member Needs Research
Processes and techniques for engaging community members in a process of discovery and conducting member “needs” research.

3. Social Media Ecosystem Research
Methodology for conducting a discovery exercise of the relevant parts of the social web to find out where your community (or potential community) is already working and playing.

I would LOVE your feedback, suggestions and comments.

Posted via email from Social Architect

Online Community Unconference East: Walk Through

Twitter Killer: Must-have Features

Per Dave Winer, and other sources around the Internets, we hear the Google is going to announce a “twitter killer” tomorrow. Dave ruminates about his criteria for a twitter-killer, and I have added a few of my own suggestions to the list.

Dave Winer’s list of “must have” features for a twitter-killer:


So here’s the list of must-have features: 

1. Reliability. Twitter still has trouble dealing with high-flow events like last night’s SuperBowl. Lots of Fail Whales. So if Google is able to offer reliability, no matter how much of an advantage Twitter’s installed base is, it won’t matter. When Twitter goes down everyone will reassemble on Glitter.  

2. Enclosures. Can you imagine if you couldn’t enclose a picture or an MP3 with an email message? Why do we jump through so many hoops just to tweet a picture?  

3. Open architecture metadata. Let developers throw any data onto a status message, giving it a name and a type, and let everyone else sort it out. It would result in an explosion of creativity. 

4. Relationships with hardware vendors. I still want a one-click Twitter camera. If I can’t have it from Twitter, I’ll take it from Google. 

5. No 140-character limit. I debated this one with myself. At first I compromised and said okay let’s have a 250-character limit, or a 500-character limit. But I really don’t want a limit. If I want to write short status messages, no problemmo. We’ve already made the cultural transition. We know how to do it. But sometimes a thought just can’t be expressed in 140 characters. No one is wise enough to know what the limit is, so let’s just not have one. 

6. No URL-shorteners. I’ve explained this so many times. They’re stupid and ugly and they hurt the web. I like it when developers take the time to craft their URLs so they make sense to users. That’s all the shortening we really need and all we should have. 

I actually disagree somewhat with #5 & #6, but a conversation for another time.

To that list, I would add:

7. Mode. Am I at work? Am I at lunch. Some sort of simple flag / notation that shows my & others “mode” context would be great.

8. No character penalty for #tag characters (assuming limit stays at 140 or 180 to match global sms standards).

9. Location embedded in tweet. With ability to opt out (or in), of course.

10. Ability to toggle to a threaded message view, based on tags and/or @replies.

How about you? What is in your “twitter killer”?

 

Posted via email from Social Architect

Online Community Unconference East: Moving Forward, Together

We are less than 48 hours from the Online Community Unconference East (yeah!). This is the third year we’ve run the Online Community Unconference in New York, and we’ve had great events both years. On think I wanted to be a bit more mindful of for this year’s Unconference was to really be mindful of focusing the group’s energy on specific outcomes. Our theme for this year’s Uncoference reflects this intention:

“Moving forward, together”

We will use the theme as a guiding principle for the sessions on Wednesday, and ask that participants think about what is needed to move forward personally, professionally, and to move community and social media forward as an industry. We will also explore what progress (moving forward) looks like. Our notional topic list from the Unconference wiki (which will be open to the public after the Unconference) reflects the “moving forward” intention:

  • Online Community & Social Media Metrics: Getting to Standards
  • Monetizing industry communities (not related to a single brand or company)
  • The Community Team: Roles, Responsibilities, Job Descriptions and Reporting Structures
  • Using Community and Collaboration Tools Within the Enterprise
  • Lessons Learned: Pitfalls and Best Practices in Community-Building
  • How to hire community & Social Media staff
  • Online Presence: Creating a social strategy on and beyond your domain
  • “Social Shopping” Communities (focus on online brand advocacy, product reviews and ratings, “social” information search, etc.)
  • Leaving (too many) online footprints in (too many) communities
  • How to interest and keep volunteers in a commercial environment?
  • Beyond “Listening” – Comprehensive Community & Social Media monitoring and engagement
  • Community and Social Media reporting and insights
  • Case Studies for the class of 2009: Successful community engagements and social media campaigns from 2009 (bring yours to share)
  • Validation: Do verified accounts make a difference in communities for better engagement?

There are still tickets available for the Unconference. For more information (including attendee list), please go here: http://ocue2010.eventbrite.com/

Posted via web from Social Architect