My posts from last summer about the Mattel recall crisis have been getting a lot of traffic lately, so I thought I would post an update.
We followed Mattel’s guidance on requesting shippers for a replacement (or in certain cases, refund) in August of last year. The follow up from Mattel to date? Nothing. Nada. Zilch.
I have to congratulate Mattel on their “ignore the problem and it will go away” strategy, as it worked on us. We totally forgot about it… except when we go to make purchase decisions about toys for our daughter or as gifts.
Original posts here:
Mattel: How not to handle a PR crisis,
How to avoid a PR crisis: Starbucks
Categories: 1
Tagged: mattel, recall, follow through
Forum One Networks (Mostly me) is producing the Online Community Unconference. We are on for June 18th at the Computer History Museum in Mountain View. I expect about 250 folks to attend, and Kaliya Hamlin is helping us out with facilitation.
Current organizations attending include:
- Autodesk, Inc.
- BabyCenter
- CafePress
- Cisco
- Civic Ventures
- eBay Research Labs
- EdgiLabs
- Forrester Research
- Google
- Jive Software
- Link TV
- NetApp
- Omidyar Network
- Social Edge, A Program of the Skoll Foundation
- SRI International
- Starlight Starbright Children’s Foundation
You can see the full list of org and people attending on the conference registration page here:
http://ocu2008.eventbrite.com
We expect the Unconference ot be an action packed day of networking and sharing about issues and best practices in the online community and social media space.
Categories: Online Business · Online Community · Online Community Unconference
Tagged: billjohnston, ocu2008, unconference
