Bill Johnston: Online Community Strategy

Entries from November 2007

Tiger Direct just shipped a compact flash card in a not so compact box

November 30, 2007 · Leave a Comment

I don’t get it…

I ordered a compact flash card from tiger direct, and they shipped it in a 12″x10″x4″ box, full of packing peanuts.

This is a TINY compact flash card.


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November 30, 2007 · Leave a Comment

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Web Community Forum: Seattle – 12/ 5-6

November 30, 2007 · Leave a Comment


I’ll be attending the Web Community Forum next week in Seattle.

I’m looking forward to Jeremiah Owyang’s keynote, and to conversations about the perceived and actual value of Facebook.

Going to be there (or are you in Seattle?). Give me a shout: 415.299.9638 or send me a message on Facebook.

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Utter: Online Community Roundtable @ WebEx / Iphone reception sucks!

November 29, 2007 · Leave a Comment

Categories: Online Community Report · Online Community Roundtable

Manufacturing Influence: Dan Greenburg / TC

November 26, 2007 · Leave a Comment

Categories: Marketing

Next Online Community Roundtable 11/28 @ WebEx in Santa Clara

November 26, 2007 · Leave a Comment

The next Online Community Roundtable is this Weds, 11/28 @ WebEx in Santa Clara.

Email me if you would like an invitation.

What is the Online Community Roundtable, you ask? The Roundtables were created out of my frustration in finding current, relevant sources for community management and strategy, and the especially difficult time I had finding and connecting to peers. The Roundtables are an intentionally under the radar gathering of Online Community Pros to network, share best practices and discuss current challenges. We hold them every month or so throughout the bay area, and the groups size is generally 15-20 people.

Again, email me if you would like an invitation, or are interested in future roundtables.

Categories: Online Community Roundtable
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Online Community ROI 2007 – Report Released

November 20, 2007 · 2 Comments

We publicly released the Online Community ROI report last week. The research project was conducted as part of the Online Community Research Network agenda, and was initially released to OCRN members in May. The study had many interesting findings, including:

• Only 22% of respondents could clearly articulate ROI on community efforts
• The majority of respondents gave a high priority to establishing an ROI model in the near term
• 49% were reporting some dimensions of value back to management on a monthly basis
• “Value” of online community efforts are contextual to an organizations goals and objectives

Download the full report here, free of charge.

This was cross-posted from the Online Community Report

Categories: Community Management · Metrics · Online Community · Online Community Report · roi
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Well intentioned day of blogging tabled for day at the beach

November 18, 2007 · Leave a Comment



Melina at Limantour Beach

Originally uploaded by redplasticmonkey

some time you just have to go play in the sand…

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November 15, 2007 · Leave a Comment

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First Utter

November 14, 2007 · Leave a Comment

Not sure if I will stick with this, but here is my first utter.

Let me know if I should stick to text :)

http://www.utterz.com/~u-NDk3MTk3MQ/utt.php

ps: it’s pretty lame that wordpress is so finicky about the players and media you can insert.

Categories: Uncategorized