Bill Johnston: Online Community Strategy

News.com has a pretty decent update on the NIN Year Zero campaign. (Thanks for the Link John Kraft!)

I’m not a HUGE NIN fan (i do like them), but I find this campaign fascinating. Especially that the RIAA is actually trying to get the “leaked” mp3s from the album (approved by Reznor) pulled from fan sites that posted them.

I wish the lost experience had been this cool…